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Marketing Communications: A European Perspective

by Prof Patrick De Pelsmacker,Prof Maggie Geuens,Joeri Van Den Bergh

ISBN 13: 9780273773221

Format: Illustrated (640 pages)
Publisher: Pearson
Published: 09 Jul 2013

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How Cool Brands Stay Hot: Branding to Generations Y and Z

by Joeri Van Den Bergh,Mattias Behrer

ISBN 13: 9780749477172

Format: Paperback (312 pages)
Publisher: Kogan Page
Published: 03 Apr 2016

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Marketing Communications: A European Perspective

by Prof Patrick De Pelsmacker,Prof Maggie Geuens,Joeri Van Den Bergh

ISBN 13: 9780273706939

Format: Paperback (610 pages)
Publisher: Financial Times/ Prentice Hall
Published: 08 Dec 2006
Other Format: Paperback

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Marketing Communications: A European Perspective

by Patrick De Pelsmacker,Maggie Geuens,Stephen Robbins,Joeri Van Den Bergh

ISBN 13: 9781292327891

Format: Paperback (584 pages)
Publisher: Pearson
Published: 28 Jan 2021

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